Strategic marketing plan: Cadbury Nigeria
analysis
With its headquarters in Uxbridge, West London, Cadbury’s is a worldwide business. The business has branches in over 50 countries worldwide. The Cadbury Business operates in the clothing business and behind the Mars Company is the second-largest clothing brand. As the primary product, Cadbury has specialized on milk chocolate, cream egg and Roses goodie bag. The corporation’s history goes back to 1824 when John Cadbury, its founder, sold chocolates, hot drinks in Birmingham…
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