Introduction:
In the past 2 decades humans have experienced a boom in technological advancement to the extent that thereno human, business, or industry,which has not been impacted by technology. Even such as basic thing as food (one of the basic needs of a human) has not gone unaffected by technology. Technology has completely revolutionized the way humans consumed food. Companies such as Uber eats, Deliveroo, Zomato, Talabatare some of the major players around the world who drive the food industry and that too without owning any restaurant in some cases. Yes, these companies are the major drivers of the industry by just managing a small part of restaurant’s supply chain (Online food delivery). Food delivery market around the world is very much recognized as it has a worth of more than €83 billion or 1 percent of the total food market (Hirschberg et al., 2016). The online food delivery market is estimated to grow from $107.44 billion from the year 2019 to $111.32 billion in 2020, with a growth rate of 3.61 percent (ltd, 2020). In this assignment I would be talking about the operations and potential of two major fast food delivery companies, Deliveroo and UberEats. Deliveroo is a tech food delivery company which was launched in 2013 in London. UberEats is an American online food ordering platform which was launched in 2014 by Uber.
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